Polco News & Knowledge

Are Opt-in Web Surveys Ready for Prime Time?

Written by NRC | January 15, 2015

Opt-in web surveying has become more prevalent, but is it rigorous enough to provide accurate and valid results? This paper by senior NRC staff compares the differences in the sample sizes, demographics, and responses of probability and non-probability samples using post-hoc weighting and propensity scores between opt-in web surveys and other survey methods. Read the full paper here.