Groundbreaking for Cape Coral speedboat business Nor-tech
This case study is part of our Voice of the People Award series. Most VOP winners are selected based on their The National Community Survey (The NCS) results. The NCS measures resident opinions on the quality of life in their city or town. Other winners demonstrate excellence in online engagement.
At a Glance
Problem
Cape Coral is a scenic city in South Florida with over 400 miles of freshwater canals winding through the community. Most of the businesses are locally-owned, service-oriented establishments. There are currently only two major corporations, Nor-tech (a high-speed boat dealer) and Ecological Labs (a biotech company).
The City is only 50% built out, so there is plenty of room for new business and more people. But business owners are responsible for installing their own utilities, which can be tricky with the waterways. Plus, most of the land is designated for residential property, which limits the space for business development.
Cape Coral residents said the economy was their most important priority, according to their NCS results. The City needed a way to encourage and diversify new businesses in the area despite the building challenges and boost economic growth.
Solution
Many people moved to Cape Coral over the past five years, which naturally lifted the commercial activity in the area.
“The City experienced a tremendous explosion of population,” said Cape Coral Economic and Business Development Officer Sharon Woodberry.
Even though the population growth played a major role in The NCS improvements, the City played its part in the positive boosts as well.
The City launched the Cape Competes incentive and grant program to attract new business to the area. The program offers five different options. Infrastructure grants go to life science, financial, information technology, and other companies that wish to come to the area. They offer a zero-interest, five-year forgivable loans to small businesses. There is a creative grant program for cultural, arts, and music businesses. The City also renders tax incentives for large-scale capital investment and redevelopment projects. And Cape Coral offers a limited property tax exemption to developers.
The goal is to motivate private companies, stimulate economic growth, add jobs, and diversify business options. While the program is fairly new, the City has already seen some results.
“Becoming more diverse in terms of commercial activity has been a huge part of [The NCS] increases that we’ve seen,” Woodberry said.
Polco can help you engage with your community to discover what economic priorities matter most to your residents. Know where to focus your budgets and plans with valuable data and resident feedback. Boost commercial activity and make the most impact with informed economic decisions. Connect with one of our engagement experts to learn more.
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