Let your community know that you’re launching The Community Assessment Survey for Older Adults (CASOA)! We’ve created the templates below to help you spread the word about the initial survey launch and prepare residents who may be randomly selected to participate.
Sharing the news on social media can help boost participation rates by assuring residents that those mailings are part of a legitimate survey effort from their local leaders, and that you value their input. We recommend posting a different message for the first few weeks that the survey is open, to reach residents as survey invitations are landing in their mailboxes.
These suggested posts are optimized for platforms such as Facebook, Twitter, and Nextdoor. Simply replace the bracketed text with the right information for your community or organization, then copy and paste into your social media platform. To help increase your reach, encourage staff, councilmembers, community partners, and local news outlets to “like” and “share” your social media posts about the survey.
The more you get the word out about your survey, the more responses you can expect!
Pro Tip: Social media posts that have colorful images get more clicks than posts that don’t. Feel free to choose an illustration provided by Polco here, or use your own. Pictures of your community (like skylines or popular downtown areas) are great! You can even tag partners in pictures to remind them to retweet or share. Use images with little to no text.
Social Media Templates (scroll down for images):
Hi neighbors! [Jurisdiction name / AAA / Organization] is launching The Community Assessment Survey for Older Adults. Randomly selected households will receive mailed survey invitations over the next few weeks. Please follow the enclosed instructions and share your input! If you aren't selected for this initial survey effort, we'll also share a community-wide survey here soon. Thank you for helping our community better serve our older adult population!
Community members ages [55+ (adjust to minimum age of sample)]: What would you like [Jurisdiction name / AAA / Organization] to focus on? We value your opinions and need your input! Randomly selected households will soon receive mailed invitations to provide feedback via The Community Assessment Survey for Older Adults. In a few weeks, we'll share links to a community-wide survey open to all residents 55+, so stay tuned. Thank you for sharing your voice!
Check your mailbox! Select households will soon be receiving invitations to participate in The Community Assessment Survey for Older Adults for [Jurisdiction name / AAA / Organization]. We value your opinions and want to hear from you! If you don't receive an invitation, stay tuned: a community-wide survey will be open in just a few weeks.
How would you rate your quality of life as an older adult in [Jurisdiction name]? Let us know this and more on The Community Assessment Survey for Older Adults! Randomly selected households will soon receive mailed invitations to participate. In a few weeks, we’ll share links to the survey that’s open to all community members ages 55+. Please watch for further announcements here. Thanks for sharing your input!
Help us better understand the contributions, challenges, and needs of older adults in our community! Your participation in The Community Assessment Survey for Older Adults will help the [City / County / State] make decisions going forward. Select households will receive mailed survey invitations over the next few weeks. If you are a lucky recipient, please share your input! A separate survey open to all residents will launch in a few weeks, so check back for further announcements here.
You know best what life is like in [Jurisdiction name] as an older adult, so we want to hear from you! Please watch your mailbox for an invitation to take [Jurisdiction name / AAA / Organization]’s Community Assessment Survey for Older Adults, and help inform the [City / County / State]’s future plans. We’ll also share links to a community-side survey in a few weeks, so stay tuned for more information!
How well does our community value and support older adults? Let us know your feedback on The Community Assessment Survey for Older Adults. Watch your mailbox to see if you've been randomly selected to participate. If not, don't worry--you'll get a chance to share your input in just a few weeks!
Help us make our [City / County / State] a great place to live for older adults! [Jurisdiction name / AAA / Organization] is sending out The Community Assessment Survey for Older Adults to randomly selected households, and we need your input to better serve our community members ages 55+. Please watch your mailbox and follow the instructions on your invitation to participate! In a few weeks, we'll open the survey to all residents 55+, so stay tuned for further announcements.
Images (right click on the image to save to your computer, or click to enlarge/open in browser):