---
title: The NCS-RTG Outreach Kit and Calendar
description: Example outreach and engagement kit with week-by-week calendar for the National Community Survey - Ready to Go (NCS-RTG)
---

[Polco News & Knowledge ](https://blog.polco.us)

# [The NCS-RTG Outreach Kit and Calendar](https://blog.polco.us/polco-knowledgebase/the-ncs-rtg-outreach-kit-and-calendar)

 Written by [Knowledge Base](https://blog.polco.us/author/knowledge-base) | September 18, 2024

To get the most accurate results from your nonprobability-based survey efforts, share your survey as widely as possible. Below is our suggested calendar for outreach, assuming a survey is active for four weeks. Adjust as needed to accommodate your timeline, available resources, communication channels, and community’s needs.

Save time with our outreach templates (bundled in the attached *Outreach Kit* document) designed for a wide variety of platforms and delivery modes! 

## **Before Survey Launch**

*Let your community know about the upcoming survey! Share a quick link to your Polco profile to encourage residents to join Polco in advance, so you can easily notify subscribers when the survey goes live.*

- Publish a blog post or e-newsletter announcement, share social media posts, and/or email existing community lists.
- Hand out pre-survey business cards at municipal building service or information desks, community events or meetings, libraries, community centers, neighborhood associations, festivals, farmer’s markets, and more.

## **After Survey Launch**

*While the survey is active, provide frequent reminders across multiple platforms (both digital and physical!) to meet residents where they are. Try out different messaging and call-to-actions to see what resonates with your community.*

### Week 1

*Announce the launch of your survey, explain the importance of the effort and the goals/purpose of the survey, and invite all to participate. Engage all existing community channels early in the survey process to reach as many residents as possible.*

- Send survey invitation [email through Polco to existing subscribers](https://blog.polco.us/polco-knowledgebase/how-to-email-all-your-subscribers-on-polco)
- Post on social media channels
- Share a press release with local media outlets
- Create a blog post or website page/banner/modal
- Email internal municipal departments to ask for help engaging their followers
- Prepare messaging for physical newsletter and utility bill inserts
- Post physical survey flyer in public spaces (e.g., library, community/rec centers, parks, municipal buildings, schools/universities, bus stops, public walkways and bulletin boards)

### Week 2

*Widen the reach of your survey communications with help from local organizations and community partners.*

- Email community partners to ask for help reaching their visitors and networks
- Distribute survey business cards at municipal building service or information desks, community events or meetings, libraries, community centers, neighborhood associations, festivals, farmer’s markets, etc.

### Week 3

*Continue to engage the community! Begin to emphasize the upcoming survey close date.*

- Re-engage community with additional social media posts, emails, blogs, and/or other digital platforms
- Release newsletter messaging and utility bill inserts (ideally, if schedule allows)
- Follow up with internal departments one last time
- Continue to share business cards, replace flyers as needed, and take advantage of any other existing in-person opportunities for additional outreach

### Week 4

*Publish one last, urgent call for participation. *

- Follow up with community partners one last time
- Emphasize the survey’s close date on social media

## **After Survey Close**

*Share results and anticipated next steps with your residents.*

- Within a day or two of the survey closing, thank respondents for participating and let them know what to expect next (e.g., timeline for next steps, when results will be released).
- Discuss survey results with internal stakeholders and determine appropriate next steps (e.g., conduct additional surveys to dive deeper/get more information on specific areas of interest, explore new programs or changes to existing services, schedule a community-wide listening session on low-performing areas, etc.).
- Share a press release and/or other communications to highlight key survey results/takeaways, as well as upcoming plans based on the results.

## Download templates

- [Outreach Kit (NCS - RTG).docx](https://2936527.fs1.hubspotusercontent-na1.net/hubfs/2936527/Outreach%20Kit%20(NCS%20-%20RTG).docx)
- [The NCS - RTG Flyer.pdf](https://2936527.fs1.hubspotusercontent-na1.net/hubfs/2936527/The%20NCS%20-%20RTG%20Flyer.pdf)
- [The NCS RTG Flyer (Spanish).pdf](https://2936527.fs1.hubspotusercontent-na1.net/hubfs/2936527/The%20NCS%20RTG%20Flyer%20(Spanish).pdf)
- [Pre-survey Business Card.pdf](https://2936527.fs1.hubspotusercontent-na1.net/hubfs/2936527/Pre-survey%20Business%20Card.pdf)
- [Survey Business Card.pdf](https://2936527.fs1.hubspotusercontent-na1.net/hubfs/2936527/Survey%20Business%20Card.pdf)

[View full post](https://blog.polco.us/polco-knowledgebase/the-ncs-rtg-outreach-kit-and-calendar)

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