Why November’s Homelessness Awareness Month Matters More Than Ever
Communities across the nation continue to struggle with rising housing costs and the consequences are becoming increasingly visible. What started as an affordability challenge has grown into one of the most urgent public conditions today: homelessness.
America’s post-WWII development favored low-density housing and reliance on cars. For decades, housing was viewed as an investment vehicle rather than a basic need, driving up prices and reducing access.
Today, the average U.S. home price has nearly doubled in the past decade, approaching $400,000. Wages have not kept pace, and renters have even fewer pathways into stable housing. As prices climb, more residents risk falling into homelessness.
Housing costs now exceed six times the median income in many markets and many American residents are housing burdened (spend more than 30% of their income on housing). This is particularly concerning for renters. When renters are stretched beyond their limit, families can become one financial emergency away from losing their home.
Polco’s National Community Survey (The NCS), powered by more than 500 benchmark communities, reveals major concerns:
This widespread sentiment transcends geography and politics: communities believe we are not providing enough housing, and they are asking local leaders to respond.
Homelessness is not confined to major coastal cities. Communities in the Midwest, Mountain West, and the South are also facing steep increases. Even states with lower overall population counts are experiencing rising rates of unsheltered people. This is a clear signal that this crisis now spans every type of place: urban centers, small towns, and rural communities alike.
Stopping homelessness requires increasing access to housing and that means making difficult decisions that often provoke local tension.
Communities must grapple with questions like:
Each of these decisions taps into deeper fears about change, identity, and equity. Even well-intentioned proposals run into NIMBYism (Not In My Backyard), a major barrier slowing down solutions. The result is polarization, neighbors fighting neighbors, while homelessness continues to grow.
To move forward, local governments must create spaces for honest dialogue, supported by clear data, so communities can choose progress together.
Communities across the country are testing new and emerging solutions to increase housing supply.
Clinical and social supports save lives but housing also helps to end homelessness. Communities are learning they need both.
Homelessness Awareness Month reminds us that behind every data point is a person. A family. A neighbor.
Because preventing homelessness is far more effective and humane than addressing it after the fact, and everyone deserves a place to call home.
Learn how communities across the country are using Polco’s Budget Simulation tools to explore new housing policies, weigh tough trade-offs, and shape solutions that residents can support. When people understand the financial realities and see the options themselves, housing decisions become shared choices.