Include questions that are actively relevant to your community or the plans for your community’s future.
Must be a question you need feedback for
If you’ve already made a decision, don’t ask the question. Custom questions need to be created with the intention of using the resident opinions and priorities to help make the final decision.
Craft the questions without implying bias
Keep the questions dispassionate and clear so that residents feel comfortable being completely honest with their answers.
Vet the questions with colleagues and council
Gathering feedback from peer leaders and elected officials ensures that they’re the kind of questions you want to ask, that will lead to useable data for decision-making.
Phrasing questions for optimum results
Do not imply bias to the question in the introduction (ex. We think this is a great idea, what do you think?) This could put pressure on the residents to respond in the way you want them to, therefore leading to potentially dishonest answers.
Simplicity is best
Keep it survey simple! At NRC, we favor a 5-point scale to make the questions cognitively neutral.