Allowing Repeat Responses

Sometimes, despite your best outreach efforts, your raw survey results will not be fully representative of your entire community. We often tend to see higher rates of participation from individuals within certain demographic groups (e.g., older adults, homeowners, women) and lower response rates from others (e.g., younger adults, renters, men). 

Polco’s representivity visualizations and automatic weighting functionality help address this issue. Automatic weighting adjusts survey results based on respondents’ demographics. This helps amplify the voices of underrepresented residents and provide more representative data overall. 

How to use

Automatic weighting functionality can be toggled on for each individual survey on the Summary tab. (If this toggle isn’t available on your profile, reach out to your Customer Success Manager (CSM) or success@polco.us for more information.)