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Polco News & Knowledge

How To Easily Turn Big Data Into Successful Decisions for Small Communities

Data-driven decision-making for small cities presented by MMANC and Polco

- On-Demand Webinar presented by Polco and MMANC - 

Data-driven decision-making doesn't have to be rocket science. In this webinar brought to you by Polco and the Municipal Management Association of Northern California (MMANC), learn how small local governments can take the next steps with data. 

Local government professionals widely agree that evidence-based decision-making is the best practice. Even so, the majority of cities don’t use data for their strategic planning processes. The truth is the overwhelming mountain of “big data” often paralyzes action. This especially impacts smaller cities operating with limited resources.

So, how can small community leaders harness the right data in the most practical ways for the best return? 

In this webinar, Polco experts and local government practitioners reveal the best ways to incorporate community information into the planning process. Watch to see how to capture the right data, ensure community feedback truly represents your population, and take action! 


  • Understand the digital divide and see how to put big data to use.
  • Get clear guidelines for including resident feedback. 
  • Hear examples of local governments that include community data in strategic plans.
  • Discover practical tools to leverage city data, public input, and engagement for the best returns.


  • Angelica Wedell, Communications Director, Polco
  • Jen Aceto, Sr Manager of National Engagement, Polco
  • Gary Besser, Strategic Projects Manager, Marin County, CA

Engage-Product-Mock-1Explore Data and Engagement Tools for City Managers

Data collection and community engagement are easier said than done. Doing it the right way is even tougher. That’s why Polco streamlines these processes for you. You can finally have the information you need to guide the best possible decisions for your community.  See how it works!

Have questions and want more information about specific programs and tools from Polco? Our team is happy to help. Let us know what you are looking for, and we'll get right back to you.



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