Why Cities Should Survey Citizens

-NRC Q&A-

Every mayor, city manager and council should intimately know what their communities need and want from them. After all, local governments work in service to their residents. But what is the best way to understand the needs of all your residents?  National Research Center, Inc. (NRC) President Tom Miller explains why every municipality should be doing a citizen survey.

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You Work for Your Constituents

Businesses all across America are doing surveys to better understand their customers’ needs so they can adjust the business model accordingly. It’s so important for local governments to also do surveys, like The National Citizen Survey ™ (The NCS ™), to be in touch with what residents think. Imagine big businesses like Google, Apple or General Motors not knowing what their customers think. Would they be the leaders in their industries as we know them today? Their success, in-part, stems directly from knowing exactly what their customers want and delivering it to them.

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A survey takes the pulse of the community and creates the sort of decision-making that is informed and thoroughly supported by data. This information propels local governments to match the framework residents are looking for and leads to making communities more livable.

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• What’s a Citizen Survey?
• What Makes NRC Surveys Scientific?
• How Can You Publicize Your Survey?