Survey Burnout: Fact or Myth?

When creating custom non-probability surveys and polls on the platform, there are a few things to keep in mind! You may be wondering if publishing too many surveys can cause your community to brush off further efforts or become exhausted from the continued outreach.

Frankly, survey burnout can be both a fact and a myth! It completely depends on what you know and your survey creation plan..

Two main things to consider:

1. Create a cadence. 

2. Share your results!

It’s extremely important to create a publishing cadence, so that your residents can expect when to look out for communications and be invited to complete a new survey. This also helps build a stable foundation for your subscribers, knowing that there is a plan, and their input is valued!

Sharing your results is vital in demonstrating the “why” behind performing the survey. Why does it matter to your residents? To the community as a whole? Showing your subscriber base that their responses are actually leading to changes within the community is going to pull a lot of weight in their trust in providing feedback. Additionally, it will help draw attention to future survey efforts, and furthermore, grow your subscriber base!

Here’s a great example from Edmond, OK. Find more examples on our blog!